INFINIT Announces Nutrition Deal with Slipstream Sports
Custom Fuel Technology Meets Road Cycling
FOR IMMEDIATE RELEASE: December 16, 2010 – Cincinnati, Ohio – INFINIT Nutrition today announced that it will partner with Slipstream Sports and the 2011 Garmin-Cervelo team to create a line of custom-blended nutrition drinks made exclusively to team specifications and to match the nutritional demands of professional racing and the team’s upcoming 2011 grand tour schedule. Slipstream Sports is committed to ethical innovation and along those lines, its sport science group has already begun working directly with the boutique manufacturer – widely known and respected in the triathlon industry – to develop premium customized nutrition designed specifically for real-world training and race conditions.
“It has already been an exciting collaboration for us,” said INFINIT Nutrition President and Founder, Michael Folan, “our core sport, triathlon, has long been a hot-bed for the type of innovation and invention that inevitably works its way into road cycling. We had always anticipated that custom nutrition, designed and produced specifically for the sport or individual athlete, would make the same leap. Since we've had the chance to work with Slipstream on an informal basis over the last couple of years and the riders already love the product, we are very excited that the relationship has evolved.” Folan continued: “The advantage, of course, is that with our custom Osmo-Fit technology the athlete can fuel for hours and hours on liquid nutrition.”
The partnership – through which INFINIT will become the Official Drink Manufacturer of 2011 Team Garmin-Cervelo – will include a combined effort to design, formulate, and manufacture products as well as ensure strict compliance with the team’s clean racing ethic.
“We are constantly seeking like-minded partners that share our commitment to innovation and ethics,” said Jonathan Vaughters, CEO of Slipstream Sports, Inc. “When we looked at the quality of the product, the flexibility to adjust nutritional qualities, and the history of success INFINIT has seen in triathlon, endurance running, and mountain biking, we knew this would be a great fit. We have some of the best athletes in the world and we need to provide them with customized nutrition drink options. Our sport science group will work directly with INFINIT to develop the best possible product for our riders and to us, that is the beauty of this partnership.”
Background: INFINIT Nutrition Holdings, LLC – Founded in 2004, INFINIT Nutrition produces premium private-label and custom-blended sports nutrition and has active production facilities in Australia, Canada, Great Britian, Germany, and the United States. INFINIT's website (InfinitNutrition.com) and patent-pending Osmo-Fit Osmolality technology allow athletes to fully adjust calories per serving, electrolytes, flavor, and 5 other distinct nutritional properties to match nutritional and race-day environment requirements.
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